Underground
Underground began as a magazine geared to tourists who wanted to get the local experience of the world’s top vacation spots. Every month a new issue would come out which would go into depth about one particular city describing the upcoming events locals participate in such as: free live concerts, flea markets, festivals/carnivals, farmers markets, craft workshops, coffee shops, and hidden gem restaurants/bars, etc. I then developed the project further with the intention to reach a bigger population and create a more accessible interactive experience by making Underground a website. Underground’s website includes all of the world’s top vacation spots and reviews from actual locals describing the places it recommends tourists to visit.
Magazine
The following magazine was created in Adobe Indesign and Illustrator. I was tasked to develop a logo and brand for Underground. Additionally, I designed the editorial layouts for the: cover page, contents, and feature article. The feature article goes into depth describing a speakeasy in NYC uniquely decorated with interior from each decade.
Software
Indesign
Illustrator
Photoshop
Website
The following website was created with Sketch. Underground’s website offers many features including: an about page describing their vision, a drop down menu of the world’s most desired vacation spots with a list of their upcoming events, a place to connect with locals and talk to them directly, as well as, a blog which allows for locals and tourists to give reviews about the experiences they’ve had.
Software
Sketch
Photoshop
Underground About Page describing Underground's Vision
After clicking the Location Drop Down Menu and choosing a city from some of the most desired vacation spots, Underground directs you to that city's upcoming events to participate in.